“That was the conflict with Testing, if I would have been dissing somebody on here, people would pay more attention [to the album],” Rocky told Ebro.
Well, Rocky, not exactly.
It is true that people love the dramatics and it could be true that if he used his album to stir up unnecessary arguments people would have paid attention for longer than a few days, but the truth of the matter is, people didpay attention to Testing when it dropped. The real issue Rocky is identifying is that they stopped paying attention shortly thereafter.
Audience retention is one of the most difficult things for any artist to achieve. This is not a Rocky-specific problem. Most artists struggle to hold audiences for even a few days after a big album or single release. While it is commendable that A$AP Rocky held strong to his artistic vision, the problem with Testing is that, that vision simply did not connect with audiences en mass. We could even argue that a potential diss would have hurt his record since that play would be so out of turn for him.