The WIZRD is out now.Future is offering up visuals for “Rocket Ship,” his third music video from the recently released (and very enjoyable) project The WIZRD. Vincent Lou’s visuals pack a lot of flexing into the song’s brief run time, and a small space, too: a shipping container, to be exact.
Future’s career has reached its plateau. He’s still popular, still relevant, still scoring hits, and rap, as it exists now, has been remade in his image, with at least three artists on the Billboard charts making their name out of repurposed bits of his style. But the minute you’ve peaked, rap music starts waiting impatiently for you to disappear. Many rappers before Future have faced this moment—T.I. in 2007, Kanye West in 2015—where, as far as their public is concerned, their hero’s story is concluded and they are free to cede the stage. It’s a difficult corner to fight your way out of:
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